Showing posts with label african union communication strategy. Show all posts
Showing posts with label african union communication strategy. Show all posts

Wednesday, October 31, 2012

Never a Dull Moment in West Africa(3)…especially with a Mali War!


The Accidental Ecowas & AU Citizen”:
Never a Dull Moment in West Africa(3)…especially with a Mali War!
By E.K.Bensah Jr

I spent the better part of the long weekend browsing through social and traditional media for any updates on Mali. There’s an obsession to keep one’s eye on the ball, especially given how rapidly things change here in the sub-region. In one moment, we are at peace; in one foul sweep, there’s a coup in a member state. Need I mention Guinea-Bissau or the designs that the French and Portuguese have for the sub-region?

The French Connection
Those following the sub-region will know enough to know that this region is populated by the collective ECOWAS of 15 member countries. Out of these fifteen, there are eight member states that have chosen to stretch their resources by becoming members of UEMOA since 1994. Forget the fact that they were afraid of Nigerian designs for ECOWAS, it is interesting that they would think creating a parallel sub-regional structure for the largely-francophone ECOWAS would be an easier way of avoiding the hegemonic aspirations of the Anglophone Nigeria! If that does not reflect the French and their penchant for being circuitous, I do not know what is!

The Portuguese Connection
Some may not know that ECOWAS has three working languages—English; French and Portguese. The latter is an important language as Cape Verde and Guinea-Bissau as two ECOWAS member states speak them. But there is an interesting point about the Portuguese that must be mentioned: Guinea-Bissau is also a member of UEMOA. Tomes can be written about how the apparently-more-organised UEMOA could accept a troubled and beleaguered country to the francophone club, especially when that country is even lusophone. Why not the more-successful Cape Verde, which has been touted as an ECOWAS success? One can never understand the French—neither can one understand reports that claim the French are willing and ready to use drones.

Still on Cape Verde, monitoring the news was a source of bemusement.

Here is little Cape Verde calling for UN intervention in its fellow lusophone country of Guinea-Bissau, when ECOWAS troops have been in that country since May 30, 2012. Why the call for UN intervention at a time when Mali went to call on the UN to intervene? Was it coincidental that the Portuguese President of the European Commission was visiting Cape Verde at the time? Did the aid that the EU gave Cape Verde amount to a “thankyou”” package for making the EU’s work in the sub-region easier? Or could it be that Cape Verde was doing the bidding of the Lisbon-based Community of Portuguese-Speaking countries (CPLP) that seem to be aggrieved that ECOWAS has taken the bull by the horns in Guinea-Bissau with the establishment of the ECOWAS Mission in Guinea-Bissau (ECOMIB)?

Whatever conclusion one might draw on the French or Portguese connection in the Mali Question and the sub-region, one cannot help but wonder what other designs Western countries might have for the sub-region.

Wrapping up the communication of ECOWAS/AU
Communication is an ongoing process, and for a complex and lively region like this one, it is terribly challenging. This will certainly not be the last time this writer will be writing about it. Suffice-to-say, it is important to be reminded of two important sources of information that those interested in Africa and the sub-region might be interested in.

The first is PANAPRESS.Com. One of the major positives about this website with Pan-African aspirations is that it is regularly updated. That makes up for its execrable design that seems to stuck in a time warp. For those who understand web-design it is so first-generation web-design (HTML), it is not funny. There is no allowance for social media at all. Sadly, too, the French news “sur le fil”, or on the wire, are infrequently updated. As of today, it still dates back to 15 October, when the Portuguese and English sections of “on the wire” are updated every day! Given that Panapress.com is based in Dakar—a francophone city—it beggars belief why we have a situation where the French releases are some weeks old!

The second is APANEWS.net. Also based in Dakar, it does everything the AU-backed PANAPRESS avoids. First, all the stories are regularly updated; and secondly, all language sections are updated accordingly. Finally, they have an active social media outfit. At the time of writing, 244 people have “liked” their page on Facebook. Articles that can be read either in French or English are ticked in green. It is almost-immediately easier to see at a glance which articles can be read in full or are behind a pay-wall. Unlike PANAPRESS that regularly offers newspaper digests for free on the wire, however, all the press digests of APANEWS are behind a pay wall.

Coming up in West Africa
  • The secretary general of the West African Power Pool (WAPP), Amadou Diallo, said on Monday in Abuja that the sub-region needed US$26 billion to fix its power challenges. Diallo told the media at the 7th WAPP General Assembly othe region was putting an interconnectivity system in place to put all ECOWAS member states together through electrical Network. "Now we have Nigeria, Benin Togo, Ghana ,Burkina Faso, Cote d'Ivoire, Niger, Mali, Senegal, and Mauritania interconnected through the integration region, he said.


  • Major players in West Africa’s energy sector are meeting in Accra from Monday, 29th October 2012 to establish a regional framework for the attainment of the three critical targets set by the UN under its Sustainable Energy for All Initiative (SE4ALL) by 2030.  The SE4ALL seeks to extract the commitment of Member States to take concrete actions towards ensuring universal access to energy services; doubling the share of renewal energy in the global energy mix and doubling the global rate of improvement in energy efficiency.


  • The ECOWAS Commission is in the process of establishing a Mediation Facilitation Division (MFD) within its Directorate of Political Affairs, as part of its determined effort to strengthen its mediation architecture for the sustenance of  peace and security in the region.  To this end, the Commission, with the support  of the United Nations and other partners, is organizing a three-day needs  assessment workshop in Lagos, Nigeria from Tuesday 30th October 2012, for  stakeholders to fine-tune the concept, mandate, structure and requirements of  the Division.
  
ENDs

Friday, September 23, 2011

Here are 7 Ways the African Union can Move Away from its Egregious External Strategy


Here are 7 Ways the African Union can Move 

Away from its Egregious External Strategy

By E.K.Bensah Jr

Back in March, I had the priviledge of visiting the African Union, while in Addis for some capacity-building on peace and security of the AU, and I was pretty impressed with the tall building the Chinese are building for the organisation.

Germany's GIZ is also building the AU's Peace and Security Department, and will be completed by 2012. It ought to remind the world, then, that the AU has "arrived" in grand style on managing peace and security.

What irked me, though, were my impressions when I landed in Addis eight days earlier. Given that I want this to be a positive thing, let me offer solutions for the way forward:

First, the AU should have some Memorandum of Understanding between itself and Ethiopian Airlines that would enable it showcase the AU to regular and first-time visitors in the plane. Alright, show your movies, but have a twenty-minute video of what the AU is, what it does and where it will be in the future! Instead, what you have is a fairly modern airport that does not give any impression that it is the capital of African diplomacy.

Secondly, the AU should arrange for every blessed hotel in Addis to host an AU flag. A quick drive through Addis and you will be surprised at the city’s inability to convey that “Africanness” you feel when you arrive in Brussels. From Zaventem airport to the heart of Brussels, where the institutions are, you are likely to see more than hundred symbols depicting that Brussels is the diplomatic capital of Europe! While flags are not the end-all and be-all, they are certainly a step in reminding all and sundry that the AU lives there!

Third, the AU should have information bureaus in every AU country. Failing that, it should have diplomatic missions in “strategic” countries, such as Algeria; Nigeria; Ghana; Senegal. It would admittedly be expensive to have an information bureau or mission in every country, so being selective about the countries where they should be hosted would make sense. In Ghana, only the Ministry of Foreign Affairs has information about the AU, and if you can hold your head in disbelief for a second, it is nothing more than a “desk”. Simply put, they are telling the world that ECOWAS and AU might be important, but they are unwilling to spend resources to project the growing power of the AU. If we can accept that the Cantonments-based “The Round House” is home to the EU in Ghana, why can we not have a comparative mission in the AU in every AU member state? Does the AU not think this to be important enough?

Fourth, the AU is on New Media; it can be found on https://www.facebook.com/pages/African-Union/454340075407 . Truth be told, the AU is now a bit more proactive on Facebook, but could still do better. Despite the fact that it has some 2457 “likes”, it seems to have been overwhelmed by the enormity of the “likes” to the extent that it has not yet managed to respond to one single criticism or query on its apparent ineffectiveness. That said, I must give the AU benefit of the doubt when on 21 September last year, they run a campaign months earlier on http://www.makepeacehappen.net to raise awareness of 21 September as AU and UN Peace Day, and to celebrate the launch of the AU’s Year of Peace and Security. They have regrettably lost the momentum on that, and let the site atrophy without regular updates. 

Fifth, while it is not solely the work of the AU, it should be the frontline actor pushing to ensure that citizens of AU member states travel to the home of the African Union visa-free! In Ghana, cost of a visa is certainly not as prohibitive as that of an EU member state, but it is one cost too many. If we are to accelerate continental unity – whether through the regional economic communities or otherwise – free movement must be an imperative of the solution. If Europeans can travel freely to Brussels, why must Africans have such difficulty traveling throughout the continent?

Which leads me to the sixth point: cost of airline tickets. The AU is a member of the Association of African Airlines(AFRAA), which has for many years been campaigning for airline fuel costs to come down. As recently as July this year, AFRAA initiated measures to tackle the high cost of Aviation Fuel(Jet A1),which is a major operational cost item in the industry.
 
The AFRAA secretariat has resolved to assist airlines meet with fuel marketers to reduce fuel costs in conformity with stipulations in the AFRAA 2011  – 2013 Business Plan. The irony of it all is that the Ethiopian Airlines I have mentioned above is one of those airlines, alongside Kenya Airways, that do not want to be members of AFRAA.

Finally, the AU must get serious on re-vamping the websites of all its institutions, including those of any AU delegations around the world. These should all be found on the main AU site. Up-and-coming institutions like the African Monetary Fund; African Central Bank; and African Investment Bank ought by now to have had websites—at least in beta form—to showcase their history and where they are going. Without these, how are African citizens ever going to know about what the AU does, and how people can help achieve their vision?


In 2009, in his capacity as a “Do More Talk Less Ambassador” of the 42nd Generation—an NGO that promotes and discusses Pan-Africanism--Emmanuel gave a series of lectures on the role of ECOWAS and the AU in facilitating a Pan-African identity. Emmanuel owns "Critiquing Regionalism" (http://www.critiquing-regionalism.org). Established in 2004 as an initiative to respond to the dearth of knowledge on global regional integration initiatives worldwide, this non-profit blog features regional integration initiatives on MERCOSUR/EU/Africa/Asia and many others. You can reach him on ekbensah@ekbensah.net / Mobile: 0268.687.653.

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