Here are 7 Ways the African Union can Move
Away from its Egregious External Strategy
By E.K.Bensah Jr
Back in March, I had the
priviledge of visiting the African Union, while in Addis for some
capacity-building on peace and security of the AU, and I was pretty impressed
with the tall building the Chinese are building for the organisation.
Germany's GIZ is also building the AU's Peace and Security Department, and will be completed by 2012. It ought to remind the world, then, that the AU has "arrived" in grand style on managing peace and security.
What irked me, though, were my impressions when I landed in Addis eight days earlier. Given that I want this to be a positive thing, let me offer solutions for the way forward:
First, the AU should have some Memorandum of Understanding between itself and Ethiopian Airlines that would enable it showcase the AU to regular and first-time visitors in the plane. Alright, show your movies, but have a twenty-minute video of what the AU is, what it does and where it will be in the future! Instead, what you have is a fairly modern airport that does not give any impression that it is the capital of African diplomacy.
Secondly, the AU should arrange for every blessed hotel in Addis to host an AU flag. A quick drive through Addis and you will be surprised at the city’s inability to convey that “Africanness” you feel when you arrive in Brussels. From Zaventem airport to the heart of Brussels, where the institutions are, you are likely to see more than hundred symbols depicting that Brussels is the diplomatic capital of Europe! While flags are not the end-all and be-all, they are certainly a step in reminding all and sundry that the AU lives there!
Germany's GIZ is also building the AU's Peace and Security Department, and will be completed by 2012. It ought to remind the world, then, that the AU has "arrived" in grand style on managing peace and security.
What irked me, though, were my impressions when I landed in Addis eight days earlier. Given that I want this to be a positive thing, let me offer solutions for the way forward:
First, the AU should have some Memorandum of Understanding between itself and Ethiopian Airlines that would enable it showcase the AU to regular and first-time visitors in the plane. Alright, show your movies, but have a twenty-minute video of what the AU is, what it does and where it will be in the future! Instead, what you have is a fairly modern airport that does not give any impression that it is the capital of African diplomacy.
Secondly, the AU should arrange for every blessed hotel in Addis to host an AU flag. A quick drive through Addis and you will be surprised at the city’s inability to convey that “Africanness” you feel when you arrive in Brussels. From Zaventem airport to the heart of Brussels, where the institutions are, you are likely to see more than hundred symbols depicting that Brussels is the diplomatic capital of Europe! While flags are not the end-all and be-all, they are certainly a step in reminding all and sundry that the AU lives there!
Third, the AU should have information bureaus in every AU country. Failing that, it should have diplomatic missions in “strategic” countries, such as Algeria; Nigeria; Ghana; Senegal. It would admittedly be expensive to have an information bureau or mission in every country, so being selective about the countries where they should be hosted would make sense. In Ghana, only the Ministry of Foreign Affairs has information about the AU, and if you can hold your head in disbelief for a second, it is nothing more than a “desk”. Simply put, they are telling the world that ECOWAS and AU might be important, but they are unwilling to spend resources to project the growing power of the AU. If we can accept that the Cantonments-based “The Round House” is home to the EU in Ghana, why can we not have a comparative mission in the AU in every AU member state? Does the AU not think this to be important enough?
Fourth, the AU is on New Media; it can be found on https://www.facebook.com/pages/African-Union/454340075407
. Truth be told, the AU is now a bit more proactive on Facebook, but could
still do better. Despite the fact that it has some 2457 “likes”, it seems to
have been overwhelmed by the enormity of the “likes” to the extent that it has
not yet managed to respond to one single criticism or query on its apparent
ineffectiveness. That said, I must give the AU benefit of the doubt when on 21
September last year, they run a campaign months earlier on http://www.makepeacehappen.net to
raise awareness of 21 September as AU and UN Peace Day, and to celebrate the launch
of the AU’s Year of Peace and Security. They have regrettably lost the momentum
on that, and let the site atrophy without regular updates.
Fifth, while it is not solely the
work of the AU, it should be the frontline actor pushing to ensure that
citizens of AU member states travel to
the home of the African Union visa-free! In Ghana, cost of a visa
is certainly not as prohibitive as that of an EU member state, but it is one
cost too many. If we are to accelerate continental unity – whether through the
regional economic communities or otherwise – free movement must be an
imperative of the solution. If Europeans can travel freely to Brussels, why
must Africans have such difficulty traveling throughout the continent?
Which leads me to the sixth
point: cost of airline tickets. The
AU is a member of the Association of African Airlines(AFRAA), which has for
many years been campaigning for airline fuel costs to come down. As recently as
July this year, AFRAA initiated measures to tackle the high cost of Aviation
Fuel(Jet A1),which is a major operational cost item in the industry.
The AFRAA secretariat has resolved to assist airlines meet with fuel marketers
to reduce fuel costs in conformity with stipulations in the AFRAA 2011 –
2013 Business Plan. The irony of it all is that the Ethiopian Airlines I have
mentioned above is one of those airlines, alongside Kenya Airways, that do not
want to be members of AFRAA.
Finally, the AU must get serious
on re-vamping the websites of all its institutions, including
those of any AU delegations around the world. These should all be found on the
main AU site. Up-and-coming institutions like the African Monetary Fund;
African Central Bank; and African Investment Bank ought by now to have had
websites—at least in beta form—to showcase their history and where they are
going. Without these, how are African citizens ever going to know about what
the AU does, and how people can help achieve their vision?
from: http://www.thebftonline.com/bft_subcat_linkdetails.cfm?prodcatID=6&tblNewsCatID=63&tblNewsID=9398
In
2009, in his capacity as a “Do More Talk Less Ambassador” of the 42nd
Generation—an NGO that promotes and discusses Pan-Africanism--Emmanuel gave a series of lectures on the
role of ECOWAS and the AU in facilitating a Pan-African identity. Emmanuel
owns "Critiquing Regionalism" (http://www.critiquing-regionalism.org).
Established in 2004 as an initiative to respond to the dearth of knowledge on
global regional integration initiatives worldwide, this non-profit blog
features regional integration initiatives on MERCOSUR/EU/Africa/Asia and many
others. You can reach him on ekbensah@ekbensah.net
/ Mobile: 0268.687.653.